Genesis
May 2014
In 2014, we unveiled our first piece: 2-in-1 swimshort with built-in boxers, guaranteeing elegance and comfort in all circumstances
Pop-up store Paris
July 2015
In 2015, our pop-up store in Paris was born from our desire to meet our customers, to exchange and to share.
In the heart of the fashion capital, this pop-up space was an invitation to discover our products and discuss your needs. This initiative reflected our commitment to creating authentic connections and offering you a unique experience.
Crowdfunding
January 2016
In 2016, our crowdfunding campaign boosted the development of our brand.
Thanks to your support, 100,000 euros worth of swim shorts were pre-ordered in 2 months, demonstrating your confidence in our adventure and the success of our 2-in-1 concept.
First shop
December 2017
The company reached a crucial milestone in 2017 with the inauguration of our first permanent boutique in Toulon, located in the heart of rue Pierre Sémard.
This event marks the beginning of a new adventure for us and allows us to finally welcome our very first employees - a permanent employee and a work-study student.
The Odyssey of Chic and Comfortable Clothing!
In 2019, we launched the Active Stretch Shirt, a wrinkle-free shirt that offers freedom of movement. Its success is undeniable because it solves real-life problems for those who wear shirts every day.
That same year, we introduced the Performance Chino, a pair of pants made from a sleek, stretchy fabric. They quickly became a bestseller, perfectly meeting the needs of customers seeking comfort and style.
Paris Shop
July 2021
Faced with growing demand, we opened a boutique in Paris, an initiative that has met with great success by offering a space where our customers can easily discover our products while benefiting from personalized service.
Astour Shop
December 2023
Our return to the heart of downtown Toulon is marked by the opening of the boutique on Rue d'Astour, a place where we welcome and advise our Toulon customers with pleasure. We are proud to be part of the revival of the old town center.
Nice Boutique
July 2024
Our arrival in the heart of Nice is marked by the opening of our boutique, a place designed to welcome and advise our Nice customers with the greatest attention.
Lyon Boutique
August 2024
It is in Lyon that our newest boutique, but also the largest, was opened.
Located in the heart of the city, it offers a friendly and welcoming space where we have the pleasure of receiving and supporting our Lyon customers.
