
NEW GENERATION DENIM
We love the unique look that you get wearing denim. For the sake of performance and sustainability, we wanted to create an innovative and comfortable denim shirt while minimizing cotton content.
We have partnered with the specialist in the latest innovations in durable and eco-crafted denim: the Italian mill Berto, founded in 1887. By combining responsibility and technology, we have engineered the denim of tomorrow.
55% Organic cotton - 37% Tencel - 8% Elastane
10 oz - 290gsm
Tencel is a sustainable alternative to cotton:
- it absorbs moisture into the fiber's core, so the surface remains dry and pleasant to the body
- it is very smooth and super soft to the touch
- it is very breathable and durable
- it uses far less water than cotton in the process
ULTRA-COMFORTABLE
Traditional cotton denim is stiff, uncomfortable, heavyweight and not breathable.
Thanks to our weft yarn made of Tencel with a new generation elastane fiber at its core, this shirt is to become your most comfortable one.
This fabric is extremely stretch for amazing comfort and great freedom of movement, perfect for your life on the move. You will soon realize you won't come back to your old denim shirt ever again.
Comfortable
Durable
Breathable
Very soft
Does not tear apart
Wrinkle free
ECO-FRIENDLY
Our Tencel comes from Eucalyptus tree and is sourced from South African farms that minimize fertilizer and rely on rainfall, not irrigation.
With 20 square meters, you get 1 cotton denim or 10 denims made of Tencel. Surface exploitation is thus very efficient.
Its closed loop production process is environmental friendly. The solvent is almost 100% recovered and reused and water is reused for next production cycles.
That's why Tencel uses 95% less water and cuts our carbon footprint in half compared to traditional materials like cotton.
NEW GENERATION DENIM
We love the unique look that you get wearing denim. For the sake of performance and sustainability, we wanted to create an innovative and comfortable denim shirt while minimizing cotton content.
We have partnered with the specialist in the latest innovations in durable and eco-crafted denim: the Italian mill Berto, founded in 1887. By combining responsibility and technology, we have engineered the denim of tomorrow.
55% Organic cotton - 37% Tencel - 8% Elastane
10 oz - 290gsm
Tencel is a sustainable alternative to cotton:
- it absorbs moisture into the fiber's core, so the surface remains dry and pleasant to the body
- it is very smooth and super soft to the touch
- it is very breathable and durable
- it uses far less water than cotton in the process
ULTRA-COMFORTABLE
Traditional cotton denim is stiff, uncomfortable, heavyweight and not breathable.
Thanks to our weft yarn made of Tencel with a new generation elastane fiber at its core, this shirt is to become your most comfortable one.
This fabric is extremely stretch for amazing comfort and great freedom of movement, perfect for your life on the move. You will soon realize you won't come back to your old denim shirt ever again.
Comfortable
Durable
Breathable
Very soft
Does not tear apart
Wrinkle free
ECO-FRIENDLY
Our Tencel comes from Eucalyptus tree and is sourced from South African farms that minimize fertilizer and rely on rainfall, not irrigation.
With 20 square meters, you get 1 cotton denim or 10 denims made of Tencel. Surface exploitation is thus very efficient.
Its closed loop production process is environmental friendly. The solvent is almost 100% recovered and reused and water is reused for next production cycles.
That's why Tencel uses 95% less water and cuts our carbon footprint in half compared to traditional materials like cotton.
Garments measurements in cm.
As pictured, the model is 1m79 (5ft10) tall, weighs 67kg (147lbs) and wears size S.
Fits true to size.
Made in Tunisia with fabric engineered and manufactured in Italy.
The shirt weighs 500g in size M.
AVERAGE RATING
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Très jolie chemise mi-saison
La matière est très élastique et du fait bien confortable même avec sa coupe ajustée. J'ai pris la couleur navy/raw et elle est très jolie. Assez épaisse par contre, a porter plutôt en mi-saison.
La chemise idéale
Cadeau qui a beaucoup plu ! Mon mari ne la quitte plus :)
La taille L est parfaite (1m78 pour 70kg)
A avoir dans son vestiaire sans hésiter !
Seagale nailed it with this denim shirt
I love denim shirts. They are extremely versatile and a great piece to wear throughout the year: closed up in winter, upon in the summer. It's definitely my favorite item to bring when I travel.
However, conventional denim shirts always have a few downsides that prevented me from wearing one frequently. Cotton denim shirts wrinkle like crazy and need to be ironed, which isn't ideal when you hate ironing and like to travel as a minimalist. The fabric is also usually thick making it too hot to wear in the height of summer.
In my opinion both of these problems are eliminated with this shirt. The fabric is thin and flexible, but doesn't feel cheap or fragile. The shirt needs no ironing, even after a handwash and rolled towel dry. The fit is perfect for me, size L at 1.88m 88kg.
Downsides are the longer drying time and the chemical smell it came with at delivery, which will hopefully be completely eliminated after a few more washes.
So far so good!
Fantastic shirt - am in love with the material and weight. Not too heavy, not too light, just right. 1.85cm, 84kg, 41 inch, chest size and was deciding between L and XL. I went with the L and it works out to be a "slim" fit. Will need to see if there is any shrinkage after washing, but am very pleased on my first wear.