FORGET ABOUT COTTON
The white T-shirt will never go out of fashion. But it is too often made with cotton
The problem?
Cotton holds odors and moisture and making cotton is very water-intensive. That is why we released back in 2016 our Action Merino T-shirt.
Its only issue is that you cannot get a white T-shirt without damaging the wool. So we went back to work to create the perfect white T-shirt.
We needed to engineer a similar technical material but in real white and with the opacity you need to not see through the fabric. So we have created a unique double face knit with the same components.
The outside is Tencel: a new generation material made from wood. A lot more sustainable than cotton, Tencel is available in white color.
ECO-FRIENDLY TENCEL
Our Tencel comes from Eucalyptus tree and is sourced from South African farms that minimize fertilizer and rely on rainfall, not irrigation.
Surface exploitation is a lot more efficient than cotton. Its closed loop production process is environmental friendly. The solvent is almost 100% recovered and reused and water is reused for next production cycles.
That's why Tencel uses 95% less water and cuts our carbon footprint in half compared to traditional materials like cotton.
Tencel is better in every way than cotton:
- it absorbs moisture into the fiber's core so dries quickly
- it is very smooth and super soft to the touch
- it is very breathable and durable
- it uses far less water than cotton in the process
PERFORMANCE MERINO WOOL
The inside of the T-shirt is made with extrafine merino wool: the world's most technical natural fiber:
Regulates body temperature
Keeps you warm without sweating
Does not hold odors
Dries quickly
Super soft
We only use 16,5 microns wool for the best softness to the touch. Our wool comes from New Zealand and is mulesing-free.
A true joy to wear.
A WELL KEPT SECRET
The internal face is made with little loops of extrafine merino wool.
This 3D structure minimizes contact with skin so fabric does not stick to it meaning you can breathe better.
Merino wool plays its temperature regulating role, keeping your body confortable in a wide range of climates.
Since wool does not hold odors, you'll be able to wear this T-shirt a few times before you need to wash it.
THE BEST OF BOTH WORLDS
We have engineered this high end double face exclusive material:
73% Tencel - 23% Merino Wool - 3% Elastane
The thickness of this 220gsm fabric makes a proper heavyweight T-shirt with structure and good looking drape.
It will not move after repeated wash and you will keep it for the years to come.
Simply put, this is your favorite T-shirt made in a performance and sustainable way.
FORGET ABOUT COTTON
The white T-shirt will never go out of fashion. But it is too often made with cotton
The problem?
Cotton holds odors and moisture and making cotton is very water-intensive. That is why we released back in 2016 our Action Merino T-shirt.
Its only issue is that you cannot get a white T-shirt without damaging the wool. So we went back to work to create the perfect white T-shirt.
We needed to engineer a similar technical material but in real white and with the opacity you need to not see through the fabric. So we have created a unique double face knit with the same components.
The outside is Tencel: a new generation material made from wood. A lot more sustainable than cotton, Tencel is available in white color.
ECO-FRIENDLY TENCEL
Our Tencel comes from Eucalyptus tree and is sourced from South African farms that minimize fertilizer and rely on rainfall, not irrigation.
Surface exploitation is a lot more efficient than cotton. Its closed loop production process is environmental friendly. The solvent is almost 100% recovered and reused and water is reused for next production cycles.
That's why Tencel uses 95% less water and cuts our carbon footprint in half compared to traditional materials like cotton.
Tencel is better in every way than cotton:
- it absorbs moisture into the fiber's core so dries quickly
- it is very smooth and super soft to the touch
- it is very breathable and durable
- it uses far less water than cotton in the process
PERFORMANCE MERINO WOOL
The inside of the T-shirt is made with extrafine merino wool: the world's most technical natural fiber:
Regulates body temperature
Keeps you warm without sweating
Does not hold odors
Dries quickly
Super soft
We only use 16,5 microns wool for the best softness to the touch. Our wool comes from New Zealand and is mulesing-free.
A true joy to wear.
A WELL KEPT SECRET
The internal face is made with little loops of extrafine merino wool.
This 3D structure minimizes contact with skin so fabric does not stick to it meaning you can breathe better.
Merino wool plays its temperature regulating role, keeping your body confortable in a wide range of climates.
Since wool does not hold odors, you'll be able to wear this T-shirt a few times before you need to wash it.
THE BEST OF BOTH WORLDS
We have engineered this high end double face exclusive material:
73% Tencel - 23% Merino Wool - 3% Elastane
The thickness of this 220gsm fabric makes a proper heavyweight T-shirt with structure and good looking drape.
It will not move after repeated wash and you will keep it for the years to come.
Simply put, this is your favorite T-shirt made in a performance and sustainable way.
Garment measurements in cm.
As pictured, the model is 1m79 (5ft10) tall, weighs 67kg (147lbs) and wears size S.
Fits true to size.
Knitted and manufactured in Lithuania, European Union.
The T-shirt weighs 190g in size M.
AVERAGE RATING
Parfait
Adepte de la marque depuis quelques années, je l'attendais.
C'est le t-shirt blanc parfait.
La matière si agréable à porter, son confort, son poids idéal, son épaisseur.
Coup de maître.
J'en ai pris 2, les meilleurs t-shirt blancs que j'ai eu.
Parfait
on attends les autres couleurs avec impatience :) ! votre t-shirt mérinos était déjà excellent et bien… vous l'avez rendu encore meilleur, Chapeau ! le fait qu'il soit plus épais était LA CHOSE à faire !
Parfait
J ai commandé ce T-shirt et il est top ! Un vrai blanc, une matière douce et surtout plus épaisse qui va, je l espère le rendre plus solide ! Pas de transparence comme certain t shirt blanc, une belle tenue, rien a redire. Je suis plutôt partisant des cols un tout petit peu moins serrés comme vous sembliez le faire au début de vos t-shirt mais tant pis.. garder cette matière pour les autres coloris serait une bonne idée si cela est faisable. Un gris encore plus clair que ceux que vous faites et Chiné serait bien également ! Enfin bref, continuez comme ça c est top !